WeChat’s urban heat map function was formally launched on September 25. WeChat users could check real-time traffic of attractions in China and get alerts for crowded places to help with travel planning. As China is investing more in tourism, this feature could be helpful to avoid visiting crowded places during holidays.
WeChat’s urban heat map feature received record number of pageviews and unique visitors during October’s Golden Week according to WeChat.
The new service of WeChat has covered 150 famous attractions in China including West Lake, Zhouzhuang, Taishan, Zhangjiajie, Huanglong Cave and so on. Four days before the Golden Week, the number of WeChat Payment usage at those attractions was up by 25%.
Based on the Official Accounts, WeChat Payment, WeChat Shake and other functions, tourists could buy tickets online and enjoy faster entries by scanning the code without waiting in long queues.
Also read: The Value of WeChat Official Accounts