Recently Baidu PPC accounts become the target of hackers; if your company runs paid search on Baidu, make sure your account is safe and what to do next if it’s hacked.
It’s time to check with your account manager or consultant if any of the following happens:
- Account suspended due to “illegal” keywords and/or ad copies (delete them if you find)
- New keywords are added (e.g. “taobao” related shopping keywords)
- Sudden change in daily spend levels
Use alert feature to remind yourself when the account hits a specified daily budget; also, do set a strong password. Don’t forget to claim a refund if someone used your PPC fund.
