According to data released by Taobao, its first quarter new logged in mobile users reached 15 million, making the total accumulated mobile users to 100 million; Taobao forecasts it will reach 200 million by the end of this year.
The total mobile transactions on Taobao in the first four months in 2011 exceeds the whole year’s in 2011 (11.8 billion yuan). Among the total number of transactions on Taobao mobile apps, there were 63% on iOS devices whose total amount represented 78%.
Near 80% of total visits to Taobao mobile came from Android and iOS devices.
