China’s first quarter online shopping transactions was 228.2 billion yuan, down 0.8% over the previous quarter but up 40.9% over the same period last year.
Transactions on C2C sites totaled 166 billion yuan (72.8%) and B2C totaled 62.2 billion yuan (27.2%). Taobao continues to dominate the C2C market with over 95% revenue share and tmall (previously Taobao Mall) leads B2C platform trading with 51.5% market share.
