Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking.
The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY growth. Ctrip not only dominates OTA market with over 41% market share by revenue but also tour package booking market with 38% market share (by revenue), followed by Taobao Trip (9.7%).
