Female online shoppers, which contributed to over half of the domestic consumption revenue, have always been seen as the great driving force of e-commerce in China. However, men sometimes had even more purchasing power over some products, such as clothes, digital products, sports equipment and so on.
Data of Nanfang Metropolis Daily and Gome showed that clothes of male online shopping consumption in Shanghai accounted for the highest proportion of total transaction value, followed by Nanjing and Suzhou.
Beijing ranked first of male online shopping spend of digital products, followed by Shenzhen and Guangzhou. On one hand, Beijing is crowded by many universities, and the large demand of campus students for 3C digital products led the category online consumption surged; on the other hand, Beijing has many young consumers who came from other cities or countries; and the younger generally liked to try new technology products.
Chongqing’s male sports equipment consumption was in the leading position, followed by Tianjin and Chengdu.
China Top 9 Cities by Male Consumption in H1 2015
| 3C Digital Product | Apperal | Sports Equipment | |
| 1 | Beijing | Shanghai | Chengdu |
| 2 | Shenzhen | Nanjing | Tianjin |
| 3 | Guangzhou | Suzhou | Chongqing |
In terms of top romantic cities in China, Beijing ranked the top by consumption of adult products in H1 2015. Besides, Shanghai male ones would be the romantic ones since they bought the most flowers and chocolate online.
Also read: China Online Shopping Accounted for over 10% of Total Retail in Q1 2015