Social shopping websites like Meilishuo and Mogujie are gaining popularity and about a quarter of downstream visits go to Taobao. Why doesn’t Taobao simply make one of its own? It just did.
Wantu, or naughty rabbit, is launched but not as good as Meilishuo or Mogujie. Users can only login with Taobao ID at the moment and it’s not very well optimized for social media like Weibo.
