In H1 2015, the total transaction revenue of China’s gaming market reached 60.51 billion yuan (US$9.73 billion), an increase of 21.9% compared with the same period of last year. The transaction revenue of self-developed online gaming market reached 45.83 billion yuan (US$ 7.37 billion), accounting for 75.7%; and the overseas market revenue was US$1.76 billion, according to GPC, IDC and CNG.
Client-end gaming users reached 134 million in China. And, the actual transaction revenue reached 26.71 billion yuan (US$ 4.29 billion), with an increase of 4.5% compared with the same period in 2014. The number of webpage gaming users in China reached 305 million; the transaction revenue reached 10.28 billion yuan, with an increase of 12.0% YoY. China mobile gaming users reached 366 million; the transaction revenue reached 20.93 billion yuan, with an increase of 67.2%. See more about China’s online gaming market here.
China’s mobile gaming is becoming an essential part in China mobile users’ daily life. Users tdend to favor games on mobile devices rather than on computers. In recent years, China’s gaming industry has been developing reasonably, while the penetration of mobile devices, improvement of 3G/4G network and popularity of social platform lead to the rapid growth of mobile online gaming market in China.
And various categories of mobile games, such as card games, mild games, role play games, music games action games and so on together with many newly-launched games attracted the interests of more and more mobile users, especially female users who didn’t play online games at all. In the second half of 2015, China’s mobile gaming market is expected to attract more users.
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