According to Sina’s unaudited financial report, there are now over 300 million registered users on Sina Weibo now that generate over 100 million posts every day. 9% are daily active users. Sina will invest in Weibo 160 million in 2012.
According to Sina CEO, Charles Chao, Sina will promote microblogging payment system, credit system, and data mining system structures to further improve the commercialization of the microblogging infrastructure.
Sina Weibo will launch a new Enterprise Edition in order to attract more business users. Sina Weibo currently has over 130 thousand certified business accounts.
Charles also pointed out that in the second half of this year, Sina will launch online display advertising system as well as self-service advertising system taking advantage of targetisement on social media with users’ information and interests to achieve the goal of commercialization of microblogging.
