Taobao Trip, a section on Taobao.com dedicated to travel related products including air tickets, hotel booking, tour packages and etc, announced that their total transactions in 2011 exceeded 10 billion yuan (CNY 10.9 billion or USD 1.73 billion).
About 67% of total sales on Taobao Trip (CNY 7.3 billion or USD 1.16 billion) were air tickets in 2011; the highest single day air ticket sale was on Dec 21 with over 80 thousand tickets sold. The daily air tickets sales in China is about 700K with about 200K sold online, which means about 40% of total air ticket were sold on Taobao Trip.
Taobao Trip was launched in May 2010 selling domestic and international air tickets, hotels, tour packages, attraction tickets, cruise, car rental and daily deals.
