Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.
CIW / China Search Engine Market Summary for 2011
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Incitez China helps businesses and enterprises develop digital assets, digital marketing strategies and campaigns targeting Greater China markets including mainland, Hong Kong, Macau and Taiwan.