Chinese government agency has announced the public holidays in 2012 last week, which marketers should know for planning:
- New Year’s Day: 1-3 January (3 days), 31 Dec 2011 (Saturday) is a working day
- Chinese New Year: 22-28 January (7 days), Jan 21 (Sat) and Jan 29 (Sun) are working days
- Ching Ming Festival: 2-4 April (3 days), March 31 (Sat) and April 1 (Sun) are working days
- Labor’s Day: 29 April – 1 May (3 days), April 28 (Sat) is a working day
- Dragon Boat Festival: 22-24 June (3 days)
- National Day: 30 September – 7 October (8 days), Sep 29 is a working day
