Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV.
Watching videos on computers is the most popular, which accounted for the most time spent by Chinese users except for those in Tier 1 cities (Beijing, Shanghai and Guangzhou) where mobile devices are the most popular platform for video watching.
Clearly from this Starcom study, China internet users spend more time watching video on their mobile devices and computers than on TV. And, as advertising in TV dramas is banned in China, online video advertising and marketing presents a big opportunity.
