WeChat team launched “Shake – Nearby” platform on 12 April 2015 to merchants targeting China’s O2O market.
WeChat Shake feature needs to access location data and helps users find people shaking their phones as well.
WeChat “Shake – Nearby” is based on Bluetooth technology offering offline merchants to connect with mobile users; it also provides features that help merchants to offer custom personalized marketing and push messages.
Also read: WeChat Wi-Fi to Step on A New Stage in China
