Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
41.12% e-tailers still don’t have any paid external online marketing. 39.1% of them tend to favor Weibo/ WeChat/ SNS marketing according to the research.
Desired marketing from Alibaba e-tailers affliate marketing:
Also read: China Mobile Marketing Market 2014-2017
