According to Synovate’s study, almost half of Internet users between age 15 and 24 in China’s Tier 1 cities (45%) use Weibo and close to one third of China internet users in Tier 1 cities between age 25 and 44 (29%) use Weibo. The adoption of Weibo is more popular than mobile Internet (access via smartphone and tablets) and mobile apps.
CIW / Chart: Select Digital Media Penetration in China in Q2 2011
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Incitez China helps businesses and enterprises develop digital assets, digital marketing strategies and campaigns targeting Greater China markets including mainland, Hong Kong, Macau and Taiwan.