2015 will be a year full of opportunities and challenges for China mobile gaming market. China female mobile gaming users still have much potential and their habit of paying for games is expected to develop according to DataEye. Various gaming companies are sparing no efforts to attract gaming users.
Card games, as well as mind games, are popular among China mobile gaming users in 2015.
In 2014, heavy games were increasing from 42.11% to 56.85%. Compared to mild games, heavy games are more interesting. Besides, heavy game users are more willing to pay for games which indicates that in 15 years, heavy game’s market share will be bigger. See more about China mobile gaming market in 2014 here.
According to DataEye’s research, 39% game users play games for over 30 minutes every day and 53% users play for over 5 times in China in 2015.
Male gaming users are much more than female ones in China in 2014. The major group are from users who are between 16 and 30 years old, which accounts for 62% in China. In 2015, female game users will be more powerful than ever before. There are larger number of female ones in China and then there is much potential among them.
Also read: Chinese Female Internet Users Insight
