The number of total active users of Baidu Post Bar was 200 million in January 2015, which was 1.27 times of Sina Weibo’s MAUs according to the latest report of We Are Social. Baidu Post Bar was more competitive in user stickiness in January 2015.
Sina Weibo monthly active users (“MAUs”) were 167 million as of September 30, 2014, an increase of 36% year over year according to its official released financial results.
According to Baidu Post Bar’s official data, Baidu Post Bar owns over one billion registered users, 8.2 million theme bars, near 300 million average MAUs and over 2.7 billion daily visits. With such large number of MAUs, Baidu Post Bar has cooperated with many agencies and enterprises such as China Citic Bank, Hasee, Xiaomi, Tmall, Jingdong.
Baidu Post Bar users are mainly young people whose age are between 15 years old to 35 years old in China. 71% of them would further search for products on Baidu Post Bar while such products news would affect 62% users’ decision for purchase.
82% Sina Weibo users do online shopping in Q3 2014, which made Weibo rank top among social apps in the world according to data of Global Web Index. See Weibo’s marketing capability in travel industry: Travel Industry Performance on Weibo 2014
Also read: Top 3 E-Commerce Campaigns on Weibo in 2014
