Asia’s premiere digital marketing, media and advertising event—ad:tech is back to China this year, taking place from 16-17 April at Marriott Parkview Hotel Shanghai. As the largest and the most successful show and conference event of the international digital marketing and technology industry, ad:tech provides digital marketing and media professionals with access to cutting-edge products and technology, valuable networking opportunities, and an unmatched educational summit.
For the keynote address, ad:tech China 2015 is proud to announce that we have just added the youngest CEO, Brian Wong from Kiip, who received venture capital, to the impressive list of international and local guest speakers.ad:tech China 2015 promises to be the biggest and the most exciting gathering for professionals.
KEYNOTE ADDRESS
Brian Wong, Co-founder and CEO, Kiip
Brian Wong is the co-founder and CEO of Kiip, a category creating mobile rewards network that is redefining mobile advertising through aninnovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers and advertisers. Backed by Hummer Winblad, Relay Ventures, True Ventures, Digital Garage and others, the company has raised $15.4 million in funding to date.
Being called the youngest person to ever receive venture capital funding by CNBC and The Wall Street Journal, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.
Brian Swords, Managing Director, TBWA\Shanghai
Brian is a long-standing TBWA employee having started his career at Cawley Nea\TBWA in Ireland in 1993, just after the company was set up. He was part of the management team that grew the business in that market, which was ultimately sold to TBWA in 2002. From 2002 to 2004 he was the Global Account Director on Jameson Whiskey before taking over as Managing Director in 2004. Under his leadership, the agency became the leading advertising effectiveness agency, and the most awarded creative agency in Ireland.
Brian has also served as a past president of the Institute of Advertising in Ireland and as Chairman of the Marketing society of Ireland.
David Porter, Media Director North Asia , Unilever
David was educated at Dulwich College, London and later at the Open University Business School, UK. He spent 25 years in UK agencies before a 7-year stay in Asia Pacific with Mindshare, where he managed the agency’s multimarket relationship with Unilever’s global, regional and local marketing teams.
He joined Unilever in 2010 to manage its media investments in North Africa, Middle East, Turkey, Russia, Ukraine and Belarus. During that period Unilever topped the Effies Index in the Middle East for the first time and David was a founder member of the Mobile Marketing Association in the Middle East.
Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi
Tom is a Cannes Lion winner across multiple categories. Following his Presidency of the Cyber Lions, Tom was the first President of the Mobile Lions in 2012. This is Tom’s fifth Cannes jury, having served on the 2002 Cyber and 2006 Titanium juries. He is a member of Saatchi & Saatchi’s Worldwide Creative Board and works on the development of the annual New Director’s Showcase at Cannes Lions.
Naturally Tom’s work has become all things social and mobile. He champions the necessity, tactics, and possibilities of mobile advertising and marketing in his recently published book“Mobile Magic”, where he takes readers step-by-step through his process for creating truly mobile ideas.
Steven Chang, Corporate Vice President, Tencent
Steven has extensive Asia and HK experience before joining China in 1996. Before China, Steven was the Executive Media Director of Saatchi & Saatchi HK, Chairman of HK 4As Media Committee and awarded as Best Media Director in Asia by British Airways.
Steven is Adjunct Professor for some Universities in China and Hong Kong (including Department of Marketing of Hong Kong Chinese University) and one of the few 4As Strategic Consultants of CCTV since 2009.
Steven also has gained a lot of advertising awards: 2014 Marketing Influencer of ifeng.com, 2013 Ad Person, 2012-14 VMarketing China Top 100 Marketers, Top 10 Ad Persons of China, Top 10 Digital Marketers of China, Media Person of the Year, only 4As Premium Distinguished Expert of Baidu. Steven has led ZenithOptimedia to be the Best Agency of the Year from R3-CAA, Best Agency of the ROI Festival, and no. 1 in RECMA in 2010.
Themed as “Marketing InAn Always-On World”, the 2-day conference incorporates 54 sessions running in 3 tracks alongside with digital forum and exhibition, featuring presentations, panel discussions and a mobile O2O workshop on following marketing dimension: Mobile, Content, Data & Analytics, Programmatic Buy, Video and e-Commerce to help brand marketers and agency executives stay ahead of curve in the ever-changing digital landscape.
2015 CONFERENCE SPOTLIGHT
THE ULTIMATE 150 MIN MOBILE MAESTROS WORKSHOP CHALLENGE
Hacking and designing O2O Mobilized consumer journeys
Workshop lead & Facilitator：Nishtha Mehta
ad:tech China Mobile Maestros Workshop by Nishtha Mehta is an intense 2.5 hour deep dive designed using case studies, game play, role play, what-if scenarios, team challenges and workshop tools – empowering marketers to successfully apply, hack and design innovative ideas & consumer journeys.
Marketers will work in teams where they will get to flex their mobile marketing muscles to solve real-life challenges and hack seamless O2O – online to offline/ offline to online consumer journeys & solutions.
The first-ever Mobile O2O Workshop in ad:tech China’s history will bringtogether cross-section of industry brand marketers, ideators, technologists, start-up accelerators, senior agency suits, user experience consultants and mentors. Key expert collaborators include:
Brian Wong – CEO, Kiip; William Bao Bean – MD, China Accelerator (select start ups to join); Janet Chen – VP Marketing, Luxottica; Lars Bjorge – Chief Digital Officer, PHD; Alvin Foo – Head of Airwave, OMG; Ranjit Singh – CEO, FuguMobile; Bert Carder – Head of sales, play TMN; Shann Biglione – Head of Strategy, Zenith Optimedia; Keira Tao – VP, AQUA Digital; Alan Stafford – Group Tech Director, AKQA; Madhouse
A sneak peak of some of the participating brands, agencies, and tech companies…
Unilever, McDonald’s, L’OREAL, Coca-Cola, Red Bull, Pepsi, Nestle,Volkswagen Group China, Campbell Swire, Mondelēz International, Henkel, Reckitt Benckiser, Deloitte, Anta Sports, Inc., Johnson & Johnson, Intel, Luxottica, Hewlett-Packard, Shangpin.com, JD.com, VivaKi, ZenithOptimedia, AKQA, Golin, OMG China, Saatchi & Saatchi, TBWA, Mindshare, BlueFocus, FCB Greater China, JET customer experience, We Are Social, Facebook, Sociomantic Labs, Ginzamarkets, Inc., YouGov, Epsilon, Youku&Tudou, Sohu, iQIYI, Tencent, GEO Technologies, AdMaster,Tapjoy, Madhouse, iSentia, Emarsys, WiseMedia, WEDO, Bysoft China, xAD, Kiip and many more.
Early Bird Tickets are now on sale for ad:tech China 2015 conference. Register Now.
Also read: Profile of China B2C E-C Weibo Accounts Users in 2014