The number of indexed mobile websites by Baidu increased by 105% as of the end of 2014 according to Baidu. Baidu mbile search revenue surpassed that of desktop computers in Dec 2014.
The main problems of mobile websites from search engine friendliness perspective in 2014 found by Baidu are:
- Browser detection using the user agent is not appropriately set
- Title and meta description didn’t meet the requirement
- Geo-redirection targeting Baidu spider
- Inappropriate website information architecture
- The important content can not be accessed
Baidu would consider these are low quality mobile website:
- Broken links
- Lack of content
- Keywords staffing
- Outdated content
- Too many tag pages
- Redirection to spam sites
- Forcing popup download
- Forcing logins
Though the growth of smartphone slowed down in 2014, mobile search continued its rapid growth.
Categories with the fastest growth in terms of search query volume are education, lifestyle, people, and news. Books and documents, tools, health, movies, shopping and games are still strong.
Another trend of mobile search in China is the growing number of mobile search users looking for local resources. Baidu also updated its algorithm in end 2014 for this trend. In addition, more users trend to choose fresh content.
More users, especially children used voice and images to conduct mobile searches. Baidu estimates, the most demanded content categories in 2015 are lifestyle, education and news.
Read more: Utilize Baidu Image Network for More Traffic