According to Weibo’s daily influence index, Tmall, OKHQB, and Dangdang performed best on Weibo among 1,613 active Weibo accounts in B2C e-commerce category in 2014.
92% of those active e-commerce Weibo accounts are vertical websites, the most of which is clothing and accessory category.
Ranked by daily influence index by Weibo, OKHQB.com is an e-commerce website selling consumer electronics based in Shenzhen, the second most influential e-commerce account on Weibo, following Tmall. OKHQB published 4,627 posts on Weibo with a total number of 267,415 re-tweets according to data from Weibo.
The most influential account on Weibo is Tmall who published 3,735 posts in 2014 with 10,594,025 re-tweets.
Amazon, Dangdang, and Jingdong’s corresponding Weibo accounts related to books and reading were the top 3 in books category; OKHQB, Xiaomi, Jingdong got the top 3 in mobile electronics category; Xiaomi, Letv and Jingdong owned the top 3 Weibo accounts in home appliance category.
The top 5 by average influence on Weibo in 2014 were Tmall, Dangdang, Jingdong, Amazon, and Suning.
Also read: Travel Industry Performance on Weibo 2014