Business social networking is growing fast in China nowadays. According to Tencent’s latest research, 52.9% respondents used business communication tools in their companies in 2014 including Tencent RTX, Enterprise Fetion, Enteprise QQ as well as Netease EIM.
According to the latest data of Tencent’s research, the most used communication tool in the company was QQ, which accounted for 37.6%, followed by WeChat(23%).
Although the popularity of company communication tools was over 50% in 2014, only 14.5% of users took the tools as most used communication tools in the company which indicates there are many issues that need to be solved for business communication.
46.4% respondents showed their concern about not having effective communication tools in the company in the research in 2014.
Most used feature is to search for colleagues’ contacts which made it the most important function of company communication tools at work.
As the rapid development of mobile internet, mobile working is popular. It is more convenient to login on mobile phone as well as desktop.
There are more challenges for paid company communication tools in China. 74% respondents did not pay for such tools according to Tencent’s research.
53.9% respondents wanted Company WeChat Moments to share their working updates in the research.
Also read: China Mobile Social Networking Overview & Top Apps
