China online travel market experienced overwhelming development on mobile device in recent years. EnfoDesk believed that 2015 will be a significant year for mobile device to surpass the desktop. At present, online travel providers are implementing O2O strategy and it is estimated that China online travel market will transform from mobile device to O2O and then be in stable development in 2016.
In 2015, total transaction value of China online travel market will exceed RMB352.38 billion (US$57.28 billion) with an increase of 25.9% according to data of EnfoDesk. It is estimated that in 2017, the number will exceed RMB498.34 billion (US$81 billion).
Market share of vacation travel is increasing in China online travel market. At present, air-ticket booking and hotel booking are two major business. The major revenue of China online travel market is from air-ticket; and, Sootoocom’s data shows the revenue had decreased by 1.7% in 2014. Revenue from hotel booking service decreased by 0.7% mainly due to fewer promotions for hotel booking.
Tourism products speed up informatization. In recent years, UGC enterprises are playing more and more important role in China online travel market. China online travel market is transforming from mobile device to O2O market.
Qunar.com, Ctrip, eLong and LY.com are the most popular ones by total number of reached users nowadays. Read more about top 4 online travel companies compared.
Also read: 80% Willing to Travel During Chinese New Year Holidays 2015