According to the latest IDC report, China's wearable device market experienced remarkable growth in the first quarter of 2024, outpacing the global market by a significant margin.
The market's shipment volume reached 33.67 million units, representing a year-over-year increase of 36.2%. This rapid growth rate is nearly four times the global average.
The smart watch segment stood out with exceptional performance. In Q1 2024, shipments of smart watches in China reached 9.1 million units, marking a 54.1% year-over-year increase. Among these, adult smart watches accounted for 5.05 million units, growing by 62.8% from the previous year.
The adult smart watch market saw a quickened pace in supply, with inventory levels rising in some channels. Sales for adult smart watches also grew by 38.6%, maintaining a strong upward trajectory. Additionally, as market demand recovered, shipments of children’s smart watches rose to 4.04 million units, a 44.4% increase year-over-year.
The...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time