Tencent and NBA today announced a five-year international digital partnership that will be effective
on July 1, 2015 according to Tencent’s press release.
As the Exclusive Official Digital Partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights through personal computers system and mobile devices.
NBA live games and content will be available for fans to access through Tencent’s NBA sections on QQ.com, v.QQ.com, QQ and Mobile QQ, Qzone, WeChat, Tencent Video app, and Tencent News app.
Tencent and the NBA will launch the first-ever NBA LEAGUE PASS offering in China, providing fans with access to a full season of live and on-demand NBA games online and via mobile devices.
Tencent and the NBA will also jointly manage and operate the NBA’s digital assets in China, including the official NBA online destination NBA.com/China and sites for all 30 NBA teams, NBA events and merchandise.
Additionally, Tencent will launch the NBA Game Time Application, featuring extensive video highlights, news and statistics, providing fans with the most comprehensive access to the NBA on mobile. Tencent will further support the NBA in growing its social media presence on Tencent platforms including WeChat, QQ and Qzone.
The NBA and Tencent will unveil the NBA Community including an NBA dedicated gaming section within the Tencent Games platform, a more integrated social commerce platform, and a premium subscription service offering registered users special access to NBA content on Tencent.
The NBA’s partnership with Tencent will also include the development of NBAthemed interactive games, and the promotion of existing NBA-licensed interactive games, designed for mobile devices and distributed on Tencent’s platforms. Additionally, NBA ID, the league’s loyalty program in China, will be integrated into the NBA Community providing fans the opportunity to earn points for using NBA services and redeem them for special privileges and merchandise.
Also read: Tencent Myapp App Store Had Highest Growth in China App Distribution Market