Alibaba has completed the acquisition of AdChina, an integrated advertising platform in China according to Tencent Tech News.
AdChina, founded in Silicon Valley in 2007, claims to be China’s largest multi-screen integrated advertising platform. It filed with SEC for an IPO on NASDAQ in 2012 but later withdrew the application.
According to a Chinese leading research firm, iResearch, AdChina owned nearly 50% marketshare in 2012. Their online platform reached 486 million monthly unique visitors in December 2011 according to a report issued in February 2012 by DCCI, an internet data search agency in China, and their mobile platform provided our advertisers with access to 249 million monthly unique visitors in December 2011.
AdChina’s online publisher base comprised 409 publishers in China, including 20 of the top 50 websites in China based on rankings from Alexa.com, a third-party website, as of February 1, 2012. We provide advertisers with targeted nationwide access to Chinese consumers, and we enable publishers who use our platform to better monetize their traffic.
According to its official website, AdChina reaches 97% of China internet users on a monthly basis. On mobile side, it integrated over 60 thousand mainstream APP resources covering over 80% mobile internet users in China.
Read more: China Top Ad Sellers Exceed 10% Market Share Worldwide
