In Nov 2014, total online advertising spend of consumer electronic brands exceeded RMB100 million (US$16.28 million) in China.
Among all the consumer electronic brands, Haier spent RMB18.89 million ($3.07 million) on online advertising in November, ranking first, followed by Midea and Beats according to data from iResearch.
Web portal, online video platforms, and IT website are the top three ad placement channels for consumer electronic companies in China in November 2014. The advertising spend on web portal exceeded RMB42.84 million (US$6.97 million), accounting for 41% of the total spend, followed by online video (21.9%) and IT website (8.1%).
Also read: Kantar: Chinese Consumer Goods Companies Take Share from Foreign Companies
