As of November 2014, the number of education apps was over 70,000, representing 10% of total apps in China. Education app ranked the second in Apple App Store, following the game apps.
Sina Education channel conducted a research about China education apps involving internet users all over the country. The research focused on content, technology and interactivity of education apps, including top 200 education apps categorized as foreign language learning, examination, primary & secondary school course learning, preschool study and so on in China mobile app stores.
The Sina study shows that the most used education apps were foreign language learning apps and examination ones. Users spent about 30 minutes per day among 30.9% foreign language learning apps. However, as there was a lot of foreign language learning apps and developers, users’ willingness to pay for such apps is not so high with an average spend of about RMB42 yuan.
Besides, preschool study app ranked top among all education apps and users spent an average of 94 yuan at present in China; while in the future, they would like to pay 178 yuan for such apps according to the research.
Among all the education apps, 28.1% examination app users used it for an average 40 minutes every day, much longer than other app’s usage time in China. Such apps attracted many diligent learners in China.
Online education is rising in China. Baidu launched online education platform Chuanke where students can learn anytime on any type of devices being a PC, smartphone or tablet. They can also receive SMS alerts for class notifications via mobile app.
Also read: Top 100 Mobile Apps in China
