In Oct 2014, total online advertising spend of consumer electronic brands exceeded RMB93.06 million (US$15.19 million) in China.
Among all the consumer electronic brands, Haier spent RMB15.37 million ($2.5 million) on online advertising in October, ranking first, followed by Microsoft and Midea according to data from iResearch.
Web portal, online video platforms, and IT website are the top three ad placement channels for consumer electronic companies in China in October 2014. The advertising spend on web portal exceeded RMB35.59 million (US$5.8 million), accounting for 38.2% of the total spend, followed by online video (23.7%) and IT website (7.8%).
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