In October 2014, total online display advertising spend of banking service brands exceeded RMB58.29 million (US$9.15 million) in China.
Among all the banking service brands, China Construction Bank spent RMB16.37 million ($2.67 million) in online advertising in October, the biggest advertiser in online display ads (excluding text link ads and some targeted ads), followed by China Industrial & Commercial Bank, Bank of Communication according to data from iResearch.
Web portal,finance website and online news platforms are the top three ad placement channels for banking service companies in China in October 2014. The advertising spend on web portals exceeded RMB37.31 million (US$6.09 million), accounting for 64% of the total spend, followed by online video (11.3%) and finance website (10.3%).
Also read: China Mobile Banking Users Increased by 50% YoY in 2014
