China internet users will exceed 643.6 million by end of 2014, estimated by eMarketer. The penetration is high among young adults. 80% of China internet users between 18 to 34 years old use internet every month.
China internet users an average own 1.9 devices per person.
Most internet users in China go online everyday. This is true across all age ranges, with 64% of Internet users 55 or older coming online everyday.
Smartphone internet users in China use their smartphones for a range of everyday activities.
52% of Chinese respondents made their last clothing/ footwear purchase online – one of the highest rates the world. The 3 most popular online shopping news apps were Meilishuo, Mogujie and Koudai in September.
iResearch estimates China mobile shopping market is going to exceed RMB800 billion (US$129.7 billion) this year, 30% of total total online shopping transactions.
59% of respondents in China researched their last purchase both online and offline.
1 in 3 of Chinese smartphone users used their device during their last purchase.
Chinese respondents frequently research online and then buy offline – this is particularly the case for car insurance and TV sets.
Most Chinese respondents watch online video to be entertained or inspired. In Q3 2014, China online video market reached RMB6.82 billion (US$1.11 billion) with increase of 9.3% QoQ, and it is still showing great power in China.
1 in 3 respondents in China watched their last online video with someone else. This was usually their partner.
55% of Chinese respondents were fully focused on the last online video they watched.
Online video is often watched while commuting/ travelling in China.
Also read: China Mobile Internet Market in Q3 2014
