Wechat Moments are now crowded with news about various products posted by individuals in China who are now making use of Wechat Moments to promote their products to their friends. iTongji.cn conducted a survey about product sales on Wechat Moments in China and here are some insights on how Wechat Moments are being used as a sales channel.
The survey shows that sellers on Wechat Moments often promote products with low cost items like self-made food or low quality products in China. Their sales models on Wechat Moments are various and confusing which is different from Wechat Shop for verified Wechat official accounts.
Major categories of products are facial mask, cosmetics, snack and so on. We are not sure whether these products are genuine or not while their selling price is certainly not low. Many sellers are part of multiple level marketing, showing off how much money one can and how good the product is to encourage others to join the network.
There are also some difficulties for Wechat sellers in China to market their products on Moments. 25% of respondents know little about Wechat Moments marketing and 14.52% of them got low purchase rate. Besides, the competitions on Wechat Moments are so fierce that they can hardly survive with single category of products.
Related: Why Wechat Marketing Metrics Could All Be Lies
Wechat has limitation for the number of friends in China which adds barrier for merchants on Wechat Moments. While 22.58% of the respondents would like to create more accounts to mitigate the impact. 12.1% of them suffer sharp decrease in sales volume.
Wechat Moments users are mainly young ones who are from 21 years old to 40 years old in China. These users are powerful online consumers who are the target of merchants on Wechat Moments.
Also read: 11 Charts to Show How Companies Use Wechat Official Accounts
