39% respondents surveyed by GlobalWebIndex used WeChat in the past month, making WeChat the most popular messaging app in APAC in the third quarter of 2014.
Combined MAU of Weixin and WeChat reached 468 million at the end of the third quarter of 2014, representing growth of 39% YoY.
WeChat provides business accounts for team collaboration. In addition to business accounts, companies can also utilize the Wechat advertising platform to drive traffic and app downloads, and increase Wechat fans.
Wechat released a Wechat Contacts app as an enhancement to smartphones’ existing contacts and only users who use this Wechat app can make and receive free calls under 2G/3G/4G network. Besides, its social elements can attract more mobile gaming users on its gaming platform.
Wechat launched a “card payment” option with which users can make fast payment at supported retail chains (currently 9 supported retail chains). Its online payment function is developing rapid and it is now aiming international e-commerce market with payment solutions.
Its international impact can be seen in the surveyed in India by GlobalWebIndex which showed 21% correspondents used Wechat in September, more than Line and Snapchat app.
Also read: Insights of China Mobile Payment (Wechat, Alipay) Users
