In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.
China search engine market was keeping its stable growth in consecutive three quarters in 2014 and it is still performing well. In Q3 2014, Baidu accounted for 82.2% market share in China search engine market by revenue, ranking top, followed by Google China, Sougou and 360 search.
Search engines’ revenue from mobile search was the key driving force for China search engine market in Q3 2014. The revenue from mobile search increased RMB5.53 billion ($0.9 billion) representing 59.9% of total growth from same period of prior year.
Sogou’s search and others revenues for the third quarter of 2014 were US$98 million, up 88% YoY and 16% QoQ, mainly due to increases in the number of paid clicks and higher average cost per click according to Sohu’s released financial results for Q3 2014.
As shown above, according another Chinese research company Analysis’s EnfoDesk data, Baidu accounted for 79.45% market share by revenue in Q3 2014 including revenue from overseas but excluding revenue from channels, ranking top, followed by Google China (12.04%) and Sougou (including Soso) (5.53%) in Q3 2014 in China.
Including revenue from overseas and channels, Baidu had 77.31% market share, followed by Google China (10.41%) and Sougou (8.27%).
Excluding revenue from overseas, Baidu had 85.63% market share by revenue, followed by Sougou (6.24%) and Google China (4.78%) in Q3 2014.
Google China’s market share was decreasing continuously as it only accounted for 4.78% in China search engine providers market by revenue not counting revenue from overseas.
Sogou cooperated with social platform to strengthen its status in Q3 2014. It provided mobile search service on Wechat official platform and had access to hundreds of Wechat official accounts to establish database.
