In Q3 2014, total transaction value of China online advertising operator market was RMB43.55 billion ($7.08 billion) with increase of 51.4% year on year and 16.7% quarter on quarter according to data of EnfoDesk.
It is also believed that in Q3, China online advertising operator market had stable growth with increased budget from FMCG advertisers and rapid development of mobile business in China.
Keyword ads were still the preferred among advertisers and in Q3 2014, accounting for 38.9% in Q3 2014 according to EnfoDesk; market share of online video ads and brand display ads increased to 23.5% and 25.2% respectively with the growing video website advertising market and the development of programmatic buying.
Baidu accounted for 30.8% of market share by ad revenue in Q3 2014, ranking top, followed by Alibaba (21.5%) and Tencent (5.6%) in Q3 2014 in China.
Baidu and Alibaba’s market share accounted for over half of China online advertising providers market. In Q3, Baidu launched Zhida account (an official service account on Baidu mobile platform which can make mobile search more efficient) to attract various advertising and service business.
Alibaba had been making efforts on mobile advertising with rapid development of mobile online shopping. China mobile shopping market total transactions reached RMB210.32 billion (US$34.23 billion) in Q3 2014 with an increase of 238.7% quarter on quarter.
Also read: Baidu and Alibaba Dominate China Online Advertising Market
