In September 2014, advertisers in transportation verticall spent RMB692 million (US$112.32 million) in online display advertising (excluding text ads and some targeted ads), ranking on top by total ad spend, followed by real estate and food & beverage according to estimates from iResearch.
Web portal, online video platforms and automobile website are the top three ad placement channels for industries in China in September 2014. The advertising spend on web portal exceeded RMB1,270 million (US$206.73 million), accounting for 40.1% of the total spend, followed by online video (18.3%) and automobile website (10.6%).
More online display ads statistics for September 2014:
- China Top 10 Laptop Computer Brands by Online Ad Spend in Sep 2014
- China Top 10 Clothing Brands by Online Ad Spend in Sep 2014
- China Top 10 Cosmetic Brands by Online Ad Spend in Sep 2014
- China Top 10 Banking Service Brands by Online Ad Spend in Sep 2014
- Top 10 China Automobile Advertisers in Sep 2014
