In September 2014, total online display advertising spend of China clothing brands exceeded RMB81.74 million (US$13.3 million).
Among all the clothing brands, Adidas spent RMB10.33 million ($1.68 million) in online display advertising in September, ranking first, followed by Camel and Triumph International according to data from iResearch.
Web portal and online video platforms are the top two ad placement channels for clothing companies in China in September 2014. The advertising spend on web portals exceeded RMB34.05 million (US$5.54 million), accounting for 41% of the total spend, followed by online video (29.4%).
Also read: China Top 10 Cosmetic Brands by Online Ad Spend in Sep 2014
