In September 2014, total online display advertising spend of cosmetic brands exceeded RMB150 million (US$24.41 million) in China.
Among all the cosmetic brands, Olay spent RMB22.4 million ($3.65 million) in online display advertising in China in September 2014, ranking first by total ad spend, followed by L’Oreal and Marubi according to data from iResearch.
Online video, web portal platforms, and fashion website are the top three online advertising channels for cosmetic companies in China in September 2014. The advertising spend on online video exceeded RMB54.96 million (US$8.94 million), accounting for 37.3% of the total spend, followed by web portal (25.6%) and fashion website (17.5%).
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