In September 2014, total online display advertising spend of banking service brands exceeded RMB88.61 million (US$14.42 million) in China.
Among all the banking service brands, China Construction Bank spent RMB21.83 million ($3.55 million) in online advertising in September, the biggest advertiser in online display ads (excluding text link ads and some targeted ads), followed by China Industrial & Commercial Bank, Bank of Communication according to data from iResearch.
Related: China Top 10 Banking Service Brands by Online Ad Spend in July 2014
Web portal,finance website and online news platforms are the top three ad placement channels for banking service companies in China in September 2014. The advertising spend on web portals exceeded RMB58.79 million (US$9.57 million), accounting for 66.3% of the total spend, followed by online video (8.9%) and finance website (8%).
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