As of June 2014, the usage rate of mobile games in China was 47.8% with an increase of 4.7%. Mobile gaming is becoming a habit for many China mobile users’ daily life.
Total transaction value of China mobile gaming market is expected to be over RMB20 billion ($3.27 billion) in 2014. Furthermore, it is estimated that the number of total value will exceed RMB40-50 billion in 2015 with an average growth rate of 100%.
Compared with the transaction value of China mobile gaming market in 2012, it doubled in 2013. In 2014, China mobile gaming market is still growing rapidly.
As of September 30 2014, the top 3 provinces in China by total number of mobile gaming users were Guangdong, Jiangsu and Zhejiang. With popularity of smartphone, China’s middle and western parts will show their potential in mobile gaming market in the future.
Over 39% mobile gaming users play single games while only 10.89% of them play online games which indicates China mobile gaming users tend to play games with Wifi to save large data cost.
Card games are favorite of most China mobile gaming users. Shooting and fighting games are popular among heavy game players.
Most mobile gaming users favored playing online mobile games with Wifi, accounting for 48% of total mobile gaming users. And with the popularity of 4G and traffic promotion of three telco operators (China Mobile, China Unicom and China Telecom), traffic issue can not be a big concern in China mobile gaming market.
Mobile phones based on Android are the major ones for Chinese mobile gaming users, accounting for 78.1%, followed by iOS and Windows Phone.
In Q3 2014, China mobile gaming users’ total spend on mobile gaming was much more than the spend in the same period in prior year. The rapid development of online mobile trading platform, popularity of 3G/ 4G and powerful marketing of social network gave mobile gaming market powerful strength.
Also read: China Mobile Online Gaming Market in Q2 2014
