As of September 2014, there were 1,350 active China e-commerce enterprise accounts on Weibo. And the top categories are clothing & accessory, fashion life and food & beverage.
In September 2014, blog posts and comments of China e-commerce enterprise accounts on Weibo decreased a lot and they were not so active as before.
In September, Jingdong and Dangdang promoted marketing campaign for clothing products with high CTR and sharing rate. Okhqb.com made promotion on iPhone 6 and then made a great success on Weibo.
Tmall ranked top among B2C E-commerce websites on Weibo by mentioning rate in September 2014, followed by JD and Vjia.
As of September 2014, there were 24,8 million Weibo fans on China B2C e-commerce websites which had established a giant consumer group for these e-commerce websites. Female fans on Weibo were the major potential consumers, accounting for 51.27% in September 2014.
Weibo fans in Guangdong province accounted for 20% of all China’s B2C e-commerce websites, followed by Beijing and Zhejiang in September 2014.
As September is month for beginning of autumn in China when it’s getting cold, clothing and accessories was top category with highest mentioned rate on Weibo. The Oct 1 National Day drove traffic of food & beverage.
Exposure and CTR on shortened URLs of clothing & accessories ranked top among top product categories of B2C e-commerce websites on Weibo in September 2014. Clothing & accessories online market is now the most competitive field among B2C e-commerce websites on Weibo in China.
Here is a list for performance of China top 10 B2C e-commerce enterprise accounts on Weibo in September 2014.
| China B2C E-commerce Enterprise Accounts on Weibo in Sep 2014 | |||||
| Account | Impact | Activity | Propagation | Coverage | Weibo Link |
| 华强北商城（Okhqb） | 1 | 1 | 3 | 6 | http://weibo.com/hqb360 |
| 天猫（Tmall) | 2 | 8 | 5 | 1 | http://weibo.com/tmall |
| 携程旅行网（Ctrip) | 3 | 4 | 6 | 5 | http://weibo.com/ctrip |
| 苏宁易购（Suning) | 4 | 7 | 13 | 2 | http://weibo.com/suningyigou |
| 大麦网（Damai) | 5 | 5 | 7 | 8 | http://weibo.com/damaiwang |
| YOHO有货（Yohobuy） | 6 | 3 | 20 | 17 | http://weibo.com/yohoyouhuo |
| 京东（Jingdong) | 7 | 10 | 11 | 4 | http://weibo.com/jingdong |
| 艺龙旅行(eLong) | 8 | 14 | 4 | 7 | http://weibo.com/elongnet |
| 乐蜂网(Lefeng) | 9 | 12 | 8 | 11 | http://weibo.com/lafaso520 |
| 驴妈妈旅游网(Lvmama) | 10 | 13 | 10 | 10 | http://weibo.com/lvmamas |
Also read: Insights of China Video Sharing on Weibo
