In Q3 2014, total transaction value of China online travel market exceeded RMB72.64 billion ($11.87 billion) with increase of 15.2% quarter on quarter and 20% year on year.
Chinese travelers’ increasing passion for outbound tourism and nearby travel stimulated China online vacation market which made its transaction value increase by 23.5% YoY in Q3 2014. There were also fierce competition among China’s core OTA enterprises which provides travelers better travel options.
iResearch’s latest data shows total revenue of China online travel OTA market was RMB3.95 billion ($645.9 million) with an increase of 21% YoY. In China online travel OTA market, air-ticket, hotel and vacation service had different performance in Q3 2014.
Air-ticket
Airlines shrank commission of some online travel agencies which also had influence on Ctrip. The revenue from air-tickets increased by 16.9% YoY.
Hotel
China’s core online travel agencies fought for traffic on mobile devices. Chinese travelers favor lodges more than before and revenue from hotel had slow growth.
Vacation Service
Tickets price war stimulated area tourism and outbound tourism. Overall, revenue from vacation service was growing steadily.
In China online travel OTA market, the revenue of Ctrip, eLong and LY accounted for 55.9%, 9.7% and 6.3% respectively in Q3 2014. The total market share of these three enterprises by revenue accounted for almost 72% in OTA market.
