75% of Chinese families’ consumption is decided by women and their influence is extended to internet and mobile internet. In 2012, purchase by female Internet users accounted for 50% of total online shopping transaction value ($1,324.28 billion). They accounted for over 60% of total users on comprehensive goods e-commerce platform, and 80%-90% on cosmetics e-commerce platform, and over 70% on group buying platform.
The number of China female Internet users was 280 million as of 30 June 2014 , and the total number of Internet users exceeded 632 million according to the report of CNNIC.
Most of Chinese female mobile Internet users have monthly income between RMB1,000 and RMB3,000 in 2011. With the popularity of mobile payment, China female Internet users’ online shopping spend is expected to increase.
The total number of China mobile Internet users reached 857 million which accounted for 68.2% of total mobile phone users (1.256 billion) till May 2014 according to MIIT.
Chinese female mobile Internet users who are between 19 to 35 years old accounted for 56% of the total Internet users and they were major users in China online shopping market according to data from EnfoDesk.
Students accounted for 29.2% of total Chinese female Internet users and workers accounted for 15.2%. Females’ shopping willingness is easy to stimulate and they could be addicted to online shopping.
