China mobile internet advertising spend is expected to increase by 210%, the biggest in the global mobile Internet advertising market according to eMarketer.
eMarketer estimates that China’s mobile online display and search ad spend will exceed over $2.83 billion in 2014; and, China mobile internet ad spend will exceed $12 billion in 2017.
China’s rapid growth in mobile internet advertising market mainly due to its large mobile user base and China’s booming economy. In H1 2014, total number of China mobile Internet users exceeded 686 million and 60% users are male.
