The number of mobile video users increased to 270 million in China in July 2014 with an increase of 134% from the same period in 2013.
The top three mobile video providers in China were iQiyi, Youku Tudou and Tencent video with total number reached users of 134 million, 129 million and 77.7 million respectively according to data from iResearch in July.
During the first 7 months in 2014, iQiyi/PPS remained the leader by total number of reached users on mobile, followed by Youku Tudou, and Tencent video. In July, total number of iQiyi’s users increased by 9.57% from June in 2014. It is estimated that the number of iQIYI’s total users will likely double by the end of 2014.
Among China’s mobile video player apps in July 2014, Mobile QQ Video Player ranked first by total number of active users, with 867 thousand users, followed by MoboPlayer with 774 thousand according to EnfoDesk.
When it comes to factors that make China online users favor and stick with a specific video websites, “rich and broad content” rank on top, followed by video stream quality (definition) and loading speed. Read more here.
Also read: Top Mobile Browsers in China
