Photos are important to make your message appealing, especially in social media. There’s no exception in Chinese social media. But what type of images and photos are most appealing on Weibo. Let’s take a look what iResearch data reveal.
Landscape photos are the most popular in all categories of Weibo images in year 2013, according to iResearch. 45.9% users are attracted to landscape photos, followed by food photos (39.2%) and product photos (27.9%).
In various photos, the first three types which male users pay more attention to are sports photos, car photos and pretty girl photos. The first three types of photos which female users pay more attention to are delicacy food photos , celebrity photos and anime photos.
What does this mean for marketers? For all users, marketing promotion can combine advertisement with landscape images. For male users, it can use more images related to sports, cars and beauty. And for female users, photos of delicacy, food and celebrity could be used. In doing so, companies can attract users’ engagement at best, in order to achieve better marketing result.