China’s online advertising market in the first quarter of 2014 reached 29.53 billion yuan (about USD 4.7 billion), down 14.3% from the previous quarter but up 53.1% compared to the same period in the previous year, according to iResearch.
Search ads represent 61.5%, followed by online display ads with 31.8%.
It’s interesting to see how Wechat’s self-managing ad platform performs in this quarter, which is expected to launch this month.
