Top 10 provinces with the highest average online shopping spends on Taobao are Shanghai, Zhejiang, Jiangsu, Fujian, Guangdong, Xinjiang, Sichuan, Tianjin, Beijing and Liaoning according to Taobao based on data from October 2014 to September 2015. Provinces with the lowest average spends are Gansu, Qinghai and Tibet.
Regional economic level influenced the development level of the online shopping market. The top five provinces with the highest online consumption located in the southeast coastal provinces where citizens got a higher income level than the average.
E-commerce in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong has entered an advanced stage. These five regions received and delivered most online order packages in China.
Jiangsu, Zhejiang and Shanghai in total account for 15% national delivery packages on Double 11 shopping festival in 2015. Packages the three provinces received on Double 11 accounted for 25% of total and packages sent from these provinces accounted for half of total. High population concentration, a large volume of e-business companies (such as Alibaba in Hangzhou, Zhejiang) and low delivery fees led to busy logistic transportation here.
Well-developed transport and logistics system further stimulated online shopping. The purchasing power is relatively strong in Shanghai, Zhejiang, Jiangsu, Fujian and Guangdong provinces. Many were new demands stimulated by online shopping market.
Xinjiang and Sichuan ranked sixth and seventh respectively surpassing Beijing, Tianjin, Shandong and other provinces which mainly resulted from various good categories and low costs in online shopping. Traditional commerce in Xinjiang wasn’t as developed as other regions in China; thus online shopping became an essential channel to buy products unavailable or expensive locally.
Taobao data also showed that Shanghai, Guangdong, Beijing, Tianjin, Jiangsu, and Zhejiang ranked top for being the most diversified online shopping consumption regions. Regions with advanced economic level tends to be more diversified in online consumption. Tianjin, Guangdong, Zhejiang and Jiangsu also ranked in the top.
Also read: China Retail V.S. Online Shopping 2015