China's e-commerce market continues to evolve, with leading platforms solidifying their dominance and adapting to new consumer behaviors, according to QuestMobile's "2024 China Mobile Internet Spring Report."
The report reveals a clear trend towards greater concentration in the mobile shopping sector. The top 10 e-commerce apps have all experienced growth in monthly active users (MAU), signaling an increasingly competitive landscape where established players are capturing a larger share of the market.
Alibaba, Pinduoduo, and JD.com Reign Supreme
Alibaba's Taobao platform remains the undisputed leader, boasting 928 million MAU in March 2024, significantly ahead of Pinduoduo (677 million) and JD.com (507 million).
The year-on-year growth rates for these three giants were particularly noteworthy, highlighting their ability to attract and retain users in a mature market.
Holiday Shopping Fuels Growth
The report highlights the impact of major shopping festivals on e-...
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